Product design studio bridging idea & development

Product design capacity, delivered in packages: Design Audit · Scope-based · Retainer.

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We are Creatio Design

Our main value lies in product analysis and product decisions, not only in the interface layer.

What we do

  1. Product direction & UX research
  2. In-depth UI/UX design
  3. Verification & hand-off

Hoang Tran

CEO, Creatio Design

Leads every project directly. 12+ years building products, specialized in product design.

Hoang Tran, CEO of Creatio Design, holding a laptop

Two common gaps in projects

Gap 01 Ideation → product decision

Building the wrong thing

The initial idea has not been translated into a product flow. Business, design and dev each read it differently, and the team builds in the wrong direction before there is a chance to verify it.

Gap 02 Product decision → ready for devs

Fragmented hand-off

Requirements reach dev in pieces, over chat and screenshots, with no single source of truth. Edge cases surface during coding and lead to rework; the later they are found, the more each fix costs.

Our solution

Getting business, design and dev to execute in one direction.

Business-oriented

Design decisions tied to the project’s business goals.

Data-driven

Grounded in data, so judgments have a basis.

Fluency

We speak business, product and dev, which reduces misalignment and rework between teams.

Process: from discovery to hand-off

Depending on the project, the process and the artifacts it produces can be lean or complete.

  1. Discovery

    Pin down the business problem and the critical parts before going into detail.

    OutputProblem framing + research questions

  2. Research

    Verify with company data and real users, not assumptions.

    OutputData synthesis + insights

  3. User / task flow

    Map user and system flows to surface bottlenecks early.

    OutputUser flow + task flow diagrams

  4. IA

    Structure information the way users look for it.

    OutputIA diagram / sitemap

  5. Wireframe

    Lock the structure and content of every screen.

    OutputWireframes for every screen

  6. Hi-fi

    Detailed UI, every state, on brand.

    OutputHi-fi UI with all states, interactive prototype

  7. Design spec

    A spec engineers can measure: dimensions, behavior, edge cases.

    OutputDev-ready design spec for engineers

How we run it

A delivery pipeline built on Claude

We build our delivery pipeline as software on Claude. Repeatable steps run through custom skills and agent workflows on Claude Code. Every product decision stays with a senior designer.

  • 16+ custom skills

    Research audit, flow mapping, structural QA and usability review run as repeatable, checked steps.

  • 8 agent workflows on Claude Code

    Hard gates sit in code, so a step cannot be skipped.

  • Founder sign-off

    Nothing reaches a client before Hoang Tran reviews it.

Project delivery capabilities

  • Product strategy
  • UX research
  • UI & interaction design
  • Design system
  • Prototyping
  • Development hand-off
  • Cross-team collaboration
  • Product & design consulting
  • UX principles
  • Usability heuristics
  • Accessibility (WCAG)
  • HCI
  • Responsive design
  • Agile
  • User interview
  • A/B test
  • AI agent workflows on Claude
  • Design quality metrics

What clients say

“Working with the Creatio Design team on our recent project was a memorable experience, especially as the project needed a lot of UX/UI involvement. What I valued most was the team’s thoroughness, speed of response and support. Creatio Design always proactively brought an expert point of view, which made me trust them as a partner. Every stage from wireframe to hand-off was coherent, on timeline and nearly free of obstacles. Thank you to the team for the dedication and for a product we are very happy with. I hope we work together again soon.”

Product Manager AnyMind

“What Gopany values about Creatio Design is the full commitment of time and the responsible way of working. An experienced and dedicated design partner, with a way of working that matched the expectations Gopany set.”

Minh Vương Founder & CEO, Gopany
Hoang Tran mapping an e-commerce purchase flow on a whiteboard
Hoang Tran in a working session

Engagement model and packages

Design Audit

Context & goal

Complex UX flows with logic gaps before development. A review to improve them or reduce the risk of rework.

Scope & output

  • UX & system flow audit
  • UX audit & logic gaps report
  • P0 to P3 prioritized backlog

Time & capacity

One week minimum, longer with the product’s size and complexity.

Operations & exit

  • Two alignment sessions
  • Hard exit: a clean sign-off, free to stop or continue

Scope-based

Context & goal

Work by scope with a fixed timeline while dev waits on specs. Closes out a complex workstream completely.

Scope & output

  • One or more modules of your choice (flow, UI, DS)
  • Figma design spec
  • Full states, logic & edge cases

Time & capacity

Set by scope and delivery milestones, agreed on the call.

Operations & exit

  • Reviews at each milestone
  • Sign-off against the spec committed at the start

Retainer

Context & goal

Long-term product, a continuous backlog, a gap in in-depth design capability.

Scope & output

  • Owns UX/UI against the product backlog
  • Direct engineering alignment & design QA
  • Delivery directly in your workspace

Time & capacity

A weekly block of hours at the level you commit to (for example 15 or 25 hours).

Operations & exit

  • Runs on your team’s sprint cadence
  • Unlimited revisions within the hours
  • Adjust or pause on a flexible cycle