Building the wrong thing
The initial idea has not been translated into a product flow. Business, design and dev each read it differently, and the team builds in the wrong direction before there is a chance to verify it.
Product design capacity, delivered in packages: Design Audit · Scope-based · Retainer.
Our main value lies in product analysis and product decisions, not only in the interface layer.
Hoang Tran
CEO, Creatio Design
Leads every project directly. 12+ years building products, specialized in product design.
The initial idea has not been translated into a product flow. Business, design and dev each read it differently, and the team builds in the wrong direction before there is a chance to verify it.
Requirements reach dev in pieces, over chat and screenshots, with no single source of truth. Edge cases surface during coding and lead to rework; the later they are found, the more each fix costs.
Getting business, design and dev to execute in one direction.
Design decisions tied to the project’s business goals.
Grounded in data, so judgments have a basis.
We speak business, product and dev, which reduces misalignment and rework between teams.
Depending on the project, the process and the artifacts it produces can be lean or complete.
Pin down the business problem and the critical parts before going into detail.
OutputProblem framing + research questions
Verify with company data and real users, not assumptions.
OutputData synthesis + insights
Map user and system flows to surface bottlenecks early.
OutputUser flow + task flow diagrams
Structure information the way users look for it.
OutputIA diagram / sitemap
Lock the structure and content of every screen.
OutputWireframes for every screen
Detailed UI, every state, on brand.
OutputHi-fi UI with all states, interactive prototype
A spec engineers can measure: dimensions, behavior, edge cases.
OutputDev-ready design spec for engineers
How we run it
We build our delivery pipeline as software on Claude. Repeatable steps run through custom skills and agent workflows on Claude Code. Every product decision stays with a senior designer.
Research audit, flow mapping, structural QA and usability review run as repeatable, checked steps.
Hard gates sit in code, so a step cannot be skipped.
Nothing reaches a client before Hoang Tran reviews it.
Brand, sponsor website and field-worker app for blockchain-verified reforestation. 5/5 milestones met, USD 37,800 disbursed.
Read the case
One shared design system for a multi-product enterprise B2B SaaS platform.
Read the case
Device and access provisioning for a fast-scaling 200+ person company.
Read the case“Working with the Creatio Design team on our recent project was a memorable experience, especially as the project needed a lot of UX/UI involvement. What I valued most was the team’s thoroughness, speed of response and support. Creatio Design always proactively brought an expert point of view, which made me trust them as a partner. Every stage from wireframe to hand-off was coherent, on timeline and nearly free of obstacles. Thank you to the team for the dedication and for a product we are very happy with. I hope we work together again soon.”
“What Gopany values about Creatio Design is the full commitment of time and the responsible way of working. An experienced and dedicated design partner, with a way of working that matched the expectations Gopany set.”
Complex UX flows with logic gaps before development. A review to improve them or reduce the risk of rework.
One week minimum, longer with the product’s size and complexity.
Work by scope with a fixed timeline while dev waits on specs. Closes out a complex workstream completely.
Set by scope and delivery milestones, agreed on the call.
Long-term product, a continuous backlog, a gap in in-depth design capability.
A weekly block of hours at the level you commit to (for example 15 or 25 hours).